Following the unveiling of the iPhone 16, Apple is shifting its focus to the Mac lineup, with a rumored event scheduled for October. While the September event heavily emphasized the company’s growing ecosystem and advancements in AI with “Apple Intelligence,” Mac and iPad announcements were conspicuously absent. Four new M4 MacBooks coming next month: Gurman
Industry insider Mark Gurman suggests the October event will center around the introduction of M4-powered Macs, promising a performance leap over the current M3 generation. The lineup is expected to include:
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J604: a new low-end 14-inch MacBook Pro with the M4 chip.
J614 and J616: new high-end 14-inch and 16-inch MacBook Pros, each with two pro-level M4 chip options.
J623: a new iMac with the M4 chip.
J773: the revamped, smaller Mac mini in M4 and M4 Pro chip variations.
Gurman says “I’m told that most of these Macs are already shipping from factories (save for some of the higher-end MacBook Pros and the Mac mini with the M4 Pro) and are ready for launch right now.”
Gurman also suggests that Apple is likely waiting until all the new Macs are ready to ship at the same time. M4 MacBook Air models (J713 and J715) are expected in the first quarter of 2025, with a new Mac Studio (J575) set to arrive by mid-year. A Mac Pro (J704) will launch before the end of 2025. Four new M4 MacBooks coming next month: Gurman
The absence of an M4 MacBook Air in the near future might disappoint some, as its fanless design remains a popular choice for users.
Apple’s shift to its own silicon chips has demonstrably improved its computer offerings. Once derided for offering underwhelming specs at premium prices, Apple’s computers have become formidable competitors in the market. The focus on AI in these new desktops shows Apple’s commitment to advancing in this area.
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