In a nutshell: Incase, a company previously focused on products for the Apple market, is reintroducing the Microsoft accessory portfolio. The Redmond corporation will only lend its name to the new devices, so we might see a somewhat different approach to their quality and reliability.Incase to launch new ‘Designed by Microsoft’ peripherals soon
Incase and Microsoft made their new partnership public earlier this year. Now, the design company has announced that it will officially launch the new products in the fourth quarter of 2024, offering a renewed portfolio of “well-known” PC accessories that users have come to know (and possibly love) over the years.
Incase parent company Onward Brands has acquired the license rights and related intellectual property of the full Microsoft accessories portfolio, the official press release states. The company will manufacture the required components itself, selling the final products under the Incase brand with a “Designed by Microsoft” logo printed on the case.
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Incase is promising a broad suite of well-known Microsoft accessories, which include keyboards and mice, webcams, headsets, and speakers. Some of the highlights from the new line include the Sculpt Ergonomic Keyboard, Modern Mobile Mouse, Wireless Desktop 850, and Modern Webcam. The company will also debut a completely new ergonomic keyboard under the Designed by Microsoft brand.
According to Onward Brands CEO Charlie Tebele, Incase can build on Microsoft’s 30-year legacy in the PC peripheral business while adding its own style and design expertise. Fan-favorite devices will be back on the shelves this year under the Incase brand, with a transition period that should be over in a few months.
Microsoft is also “excited” to partner with Incase to bring its peripherals back to the market, as customers apparently still love them. However, the Redmond corporation doesn’t explain why it decided to pull the plug on a seemingly popular line of products to begin with. In 2023, Microsoft chose to abandon the “classic” line of PC peripherals to focus on the costly Surface brand alone.Incase to launch new ‘Designed by Microsoft’ peripherals soon
The death of the official “made by Microsoft” peripherals marks the end of an era that started back in 1983, when the company sold its first mouse for the IBM PC. Incase is now vowing to infuse its “unrivaled performance” and good design practices into Microsoft accessories, so we will have to wait and see if the final products will retain the same quality as the original.
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